In today’s competitive business environment, companies are working to increase efficiency within the sales cycle, from production and marketing to distribution. Understanding the value proposition across departments helps smooth the process, ensuring a common end goal of success.
This session explored how multi-channel marketing executives and channel trade can collaborate to enhance the customer experience and enrich business objectives. Drawing on lessons learned and practical experience, Steven highlighted how bridging the gaps between channel marketing and trade can strengthen stakeholder relationships, improve forecasting accuracy, and advance marketing analytics.