A crucial part of a product launch is being able to craft, execute and track an optimal distribution plan. During this session, Steven navigated through key elements of a trade distribution plan that will improve your opportunity for a successful launch. Attendees gain insight into (i) developing trade marketing materials to create a trade value proposition, (ii) segmenting dispensers to optimize availability, (iii) ensuring appropriate wholesale inventory, and (iv) attaining strategic agility through analytics, metrics, and benchmarks.